As part of a Typography project, I developed the identity and voice for Bridge & Main Sweet Shop, a fictional bakery rooted in the culture and history of Phoenixville – my hometown! The concept blends artisanal baking with community storytelling, using locally inspired product names and a refined visual identity to create a brand that feels both nostalgic and modern. Through thoughtful art direction, typography, and brand messaging, I aimed to capture the warmth of a neighborhood bakery while maintaining a clean, sophisticated aesthetic designed to stand out both in-store and on social media.